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Caring Across America

While working at design studio OrangeYouGlad, we branded the book tour and marketing materials around Ai-Jen Poo's Age of Dignity book launch. In addition to promoting the book, the tour was meant to inform families on how to discuss care that is needed when they age.

We designed the logo, responsive website, bookmarks, mailers, social media posts and even a tablecloth stitched by one of OrangeYouGlad's mothers. 


Caring Across America



Creative Team

Constance Leonard, Matt Schoch, Tammy Duncan

What exactly was my involvement?

Art Director and Designer – developed the look and feel of the book launch, including the website (from wireframes, to typography, colors, and photo treatments), and other branded elements like buttons and brochures. 

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