Dedon

When Dedon learned that the Apple Store was going to temporarily be next door to their address in Soho, they wanted to come up with a way to lure the extra foot traffic into their store. We proposed a window installation of interactive seagrass, that sways and blows each time a person walks by. Aesthetically, this fit for Dedon, being that they sell upscale beachy outdoor furniture. The build used a hidden Kinect to detect motion, and arduino motors connected to the blades, weighted at the bottom to sway and move according to the motions picked up by the camera.

Client

DEDON​

Agency

Sarkissian Mason

Creative Team

Riley Milhem, PJ Alberg, Constance Leonard

What exactly was my involvement?

Creative ideation and art direction of the installation