The 2020 pandemic saw record numbers of working dads thrust for the first time into the role of stay-at-home dad. And with 86% of dads turning to YouTube for help, the search results overwhelmingly showed moms as the caregiver, not dads. Dove Men+Care, always committed to undoing stereotypes around masculinity, wanted to step in and help dads be the caregivers they wanted to be in these new WFH circumstances.
#DadsCare How To is a YouTube channel for dads by dads, with answers to the most searched for and topical parenting questions arising during the pandemic.
We tapped into to Dove's diverse network of fatherhood experts—real dads from organizations like Gays with Kids, The Dad Gang, the NBA, and influential dads like Reddit founder Alexis Ohanian and dad vlogger Glen Henry to create how-to videos covering a multitude of topics. From How to Keep Kids Entertained While Working from Home to How to Talk to Kids About Unemployment, and as the year unfolded–topics like How to Talk to Kids About Inequality and How To Address White Privilege in an Interracial Family. This channel continues to provide a much needed resource for dads looking for parenting answers.
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