News Literacy Project

Ahead of 2018's midterm elections, we wanted to remind people to check their facts, especially before voting. With the News Literacy Project, a non-profit organization, we devised a game show that was fun and easy, but made participants slowly realize they need to do a bit of research instead of assuming facts. The video got more than 1.9 million views on facebook. Watch below and see if you know any of the answers.

Client

News Literacy Project

Agency

Edelman

Creative Team

Martina Pellerey, Sarah Rodriguez, Juan Kurtzman-Gonzalez, Shatrunjay Devvrat, Matias Cachiquis,

Jesse Suchmann, Edwin Poche, Constance Leonard

What exactly was my involvement?

Creative direction and oversight of Miami Ad School's Lab team of interns who developed this idea. 

© 2021 by Constance Leonard. Ets ur ferme nippe wern yet come on.