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While working at Quaker City Mercantile, we made a lot of stuff for Hendrick's Gin. Projects I worked on included art direction and illustration for printed cocktail menus and wall graphics for events, custom playing cards, and a redesign of the odd but delightful Unusual Times online publication.
What exactly was my involvement?
As one of the lead Art Directors for Hendricks Gin, I oversaw the design of event invitations, websites, cocktail menus, and whatever else the brand needed made. This included illustrations of whimsical scenes made by collaging and coloring royalty free clip art. From print to digital, I made sure the design of these pieces, from illustration to typography was tight and ready for production.
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